
You must leverage social media tools, such as Facebook and Twitter, to get your business' message to the public. Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window). Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions.



Or do you need to place the products you want to promote in a different space on the page, is attention distracted away from a special offer? A heatmap can present you with very interesting data. You might also want to road test your recently revamped site and see if there are areas on the page which detract from your core message. ('Course, our blogs are read from start to finish.)

If you want to understand how much of your blog is read by visitors a heatmap will indicate at what point users start tailing off and cease scrolling. The obvious advantage of a heatmap is that you can quickly interpret where the eye is scanning - the red/warmer areas indicate the most engagement and attention whilst the cooler colours indicate less or indeed no engagement at all.
